• Conventional to Contemporary – Technology Backed Growth
    03rd March 2021

    Conventional to Contemporary – Technology Backed Growth

Information technology plays an important role in growing a business and over the years its significance has taken different roles. Initially when it was introduced it played the passive role of an enabler. As evident in the initial technology adoption, payroll, record keeping, invoicing and similar administrative functions were getting computerized. Any process that required repetitive manual work hours was the first to be automated.

In its next avatar, IT gave organizations an edge over competitors. Companies adopted IT to automate their operations, streamline processes and increase productivity. Anyone who adopted this found themselves having a significant edge over the competition.

In its latest role, IT has become a disrupter. It is rooting out conventional companies, replacing them with more innovative companies that are redefining the way business is conducted. These technologies backed disruptions have also created newer markets. When Electric Way was still finding its feet, we had embraced the idea of disrupting the traditional model of doing the age-old business of trading. We had envisioned a future where the boundaries between supply and demand ceased and became one smooth pipeline from the factory to the field.

Electric Way led the way in ushering technology in the cable distribution business by automating the touchpoints from the manufacturer to the final installation. We invested in physical infrastructure and enabled it with technology. Our warehouse is a fully equipped logistics hub that stocks and distributes cables and accessories with the help of mobile technology.

We have invested in a state-of-the-art enterprise system built on technologies that run our operations and accounting. We use technology to ensure timely and accurate deliveries. Our ‘Just-In-Time Cable Management’ solution is designed to deliver cables and accessories as per customer’s construction schedules which helps to reduce pilferage and damage. Our systems can give customers a view of their orders and plan their delivery schedules to help them manage their projects tightly.

We still have a long way to go and we are already working on expansion plans to further innovate this traditional business. We want to cut down the time it takes for demands to be fulfilled and move towards Just-in-Time and On-Time. And we think that technology can make this happen.

We want technology to be a disruptive force and not a destructive one. We want to lead the march and feel that technology adoption across all segments of the supply chain will help the customer eventually grow the market.

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